CircaCharge Pivots to Find New Targets in New Markets
CASE STUDY
Boosting Order Value for a Wireless Phone Charger
42K+
Sales in the first four months following its debut
20%
Uptick in AOV following rebrand
Challenge
A client’s product, a wireless car charger, was not selling at the volume originally anticipated. Verve Direct was charged with boosting sales.
Strategy
We created an entirely fresh new set of marketing assets and plugged a free adapter into the purchase funnel, allowing older phones the ability to use the wireless charger effectively.
Results
In the four months following Verve Direct’s takeover on the media buying side, the average take-rate of the charger doubled in units and AOVs jumped by double-digits. More importantly, CircaCharge saw +42K sales and seven-figure revenues in the first four months following its debut.